Gertrudes Labaça – Azorean Humorous Character

Her name is Gestrudes Labaça (or Dona Gertrudes), a humorous, unexpected, and provocative character created by Bruno Costa in the parish of Furnas, on the island of São Miguel.

She emerged during the pandemic lockdown and quickly went viral through the Facebook group “Vamos Rir Furnas,” becoming a beloved companion for thousands of people in confinement.

With her use of typical São Miguel expressions and a bold style, her Facebook live videos became popular, reaching thousands of internet users across the globe!

Gestrudes Labaça

This is the name of the character created by Bruno Costa. Bruno, a native of Furnas on the island of São Miguel and a professional hairdresser, invented this character during the first lockdown. The character quickly went viral and gained popularity.

Joined by friends and family members, they began to depict humorous characters through the Facebook group, bringing entertainment to the entire parish and to various parts of the country and the world.

With thousands of fans, several products and souvenirs have been created for them to enjoy.

TVI Report

TVI produced an in-depth report dedicated to this character and her creator, Bruno Costa, which was viewed by more than a million viewers, further boosting Gestrudes’ popularity.

A surprising story about a female figure who was born in Furnas, in the Azores, and gained immense popularity during the lockdown.

You can watch the full report on TVI’s website.

Videos

https://www.youtube.com/watch?v=0M692iG30Bg

You can follow her work on her Facebook page or YouTube channel.